|Reaching out to the 50+ market?
Harness the power of words and language for your success.
|Marketing to today's senior is no easy task...
If you are trying to market a retirement community, a funeral home or other
product specifically tailored for the older adult and encountering difficulty, be
There are many "experts" out there who think they know "just what you need."
But how many of them can you trust?
More importantly - HOW MANY OF THEM WILL WIND UP COSTING YOU
MORE MONEY THAN THEY MAKE YOU?
Companies I know of have listened to these "experts" and doubled their budget
for advertising. Or they decided that their friendly and reliable sales staff
should start using the cheesy and sleazy tricks to hoodwink the customer.
Happy consultants and a LOT of happy advertising account executives
BUT: the sales staff is demoralized and abandoning them.
The lead base has been harassed and alienated.
And, in most cases:
Their business has not grown one bit. In fact, they're behind from where they
Fewer profits, more overhead...doesn't seem like much of a success plan to
me...does it to you?
Ponder the magnitude of this: how happy would you be if your advisor decided
that you needed spend an extra $150,000 a year or so, and in two years
you're out $300,000 plus whatever fees you paid these people (surely in the
tens of thousands) and you had nothing to show for it.
Now I ask you: did these "experts" really know what they are talking about?
You can't afford to let anyone tell you that success lies in forcing your staff to
be high-pressure "trick 'em and stick 'em" sales hacks. Word will spread in the
community. Any short term gain will be more than erased by long-lasting
damage to your reputation.
It simply isn't good business.
Desperation has very strong smell...almost as strong as dishonesty.
The decisions that you make during the tough times determine if the outcome
is success...or more difficulty.
You need to create your brand or reinforce your existing brand.
You need to make sure that your efforts are harmonized and consistent.
And, you want to see results reflected in the Bottom Line!
I can help you achieve your business goals.
Since 1991, I've been working with seniors. I've marketed and sold to them.
I've discovered what makes them tick.
I've learned what they IGNORE.
And I've learned that you can do it effectively and with integrity.
Conventional wisdom may say to take the more travelled path, but success
often lies in the other direction.
I know what it takes to reach customers and bring them to the door.
Your life could be a lot easier.
Higher sales are closer than you think.
I respect the fact that you don't have unlimited budgets for marketing.
I will help you maximize your results with powerful and proven tools to make
your presence known to your customers by helping you create advertising
campaigns, public relations efforts, and teach you and your staff customer
service points to WOW your customers, amaze their visitors and get people
talking about you again.
Are you ready to re-energize your business and re-ignite the passion (and
profits) you once had?
You've been thinking about this for a while, haven't you?
The good news is that you can have all of the support and resources you need.
What are you waiting for?
Spend the last part of 2011 getting ready to take 2012 by storm!
I'm here and ready to help you achieve.
Wishing you all the best and toasting your success!
Dan Heaman, CFSP
PS - Your business can only get better when you believe in what you do and
have the courage to act. If you are hesitant I want you to ask yourself
"If not now, when?" and "If not this opportunity, how long will you wait for the
Success in life and business all comes down to making decisions.
Make the right one and take action today!
To learn more about what possibilities await, email me at
|Today's consumer is savvier than ever...
Your marketing has never needed to be stronger
than it does today...
You need to pierce the background noise of their lives.
You REALLY need to cut through their fear...
But not by yourself.